Halloweek Marketing Campaign
Project Overview
Halloweek was a week-long seasonal campaign for 8∙11 Bar & Grill promoting limited-time specials through a coordinated mix of email marketing, social media graphics, and in-venue print materials. The campaign focused on building anticipation and urgency while maintaining a cohesive visual tone across digital and physical touchpoints to drive in-person traffic.
Key Metrics/Quick Facts
Role: Graphic Designer • Platform: Email Marketing, Social Media, Print • Focus: Seasonal Campaign, Integrated Marketing, Visual Storytelling • Tool: Adobe Creative Suite • Timeline: 4 Days
Urgency-driven email highlighting final opportunities to enjoy Halloweek specials and encourage in-person visits.
Promotional email designed to build anticipation for Halloweek and introduce limited-time specials.
A brief motion graphics social media post created to introduce the Halloweek campaign and build anticipation for limited-time specials.
Instagram Story (left) and In-feed (right) social graphics designed to reinforce campaign messaging, spotlight specialty drinks, and maintain momentum throughout the week.
Printed menus (front & back) designed to display Halloweek specials and provide clear, in-venue promotion for the duration of the holiday campaign.
