811 Bar & Grill
Halloweek Campaign
Project Overview
Halloweek was a week-long seasonal campaign for 811 Bar & Grill promoting limited-time drink specials through a coordinated mix of email marketing, social media graphics, and in-venue print materials. The campaign focused on building anticipation and urgency while maintaining a cohesive visual tone across digital and physical touchpoints to drive in-person traffic.
Key Metrics/Quick Facts
Role: Graphic Designer
Platform: Email Marketing, Social Media, Print
Focus: Seasonal Campaign, Integrated Marketing, Visual Storytelling
Tool: Adobe Creative Suite
Timeline: Week-Long Campaign
Email Marketing
Promotional email designed to build anticipation for Halloweek and introduce limited-time drink specials.
Urgency-driven email created to highlight final opportunities to enjoy Halloweek drink specials and encourage in-person visits.
Social Media Promotion
Short-form teaser video created to introduce the Halloweek campaign and build anticipation for limited-time drink specials.
Instagram Story (left) and In-feed (middle and right) social graphics designed to reinforce campaign messaging, spotlight specialty drinks, and maintain momentum throughout the week.
Print & In-Venue Materials
Printed menu inserts designed to showcase Halloweek drink specials and provide clear, in-venue promotion during the campaign.
Photograph documenting the Halloweek menu inserts displayed in-venue, demonstrating real-world application of the campaign materials.
